Digital marketing vs traditional marketing ,digital marketing vs traditional marketing ppt, digital marketing vs traditional marketing PDF,impact of digital marketing on traditional marketing,the benefits of digital marketing,areas of digital marketing
In this article i am going to discuss what is Digital marketing ? that is definition of Digital marketing different method used in digital marketing like SEO (search engine optimization ), SEM ( Search Engine Marketing) SMO (Social Media Optimization ) SMM (Social Media Marketing) .
I am also going to discuss what is traditional marketing different methods used in traditional marketing like Television Advertisement , Print Media , Outdoor
media
Digital marketing vs traditional marketing .you can also download digital marketing vs traditional marketing ppt notes,digital marketing vs traditional marketing PDF notes from the last of this article.
I am also going to discuss impact of digital marketing on traditional marketing and the benefits of digital marketing.areas of digital marketing.
what is Digital marketing ? definition of Digital marketing.
Digital marketing is method of marketing using digital
media.
Digital marketing is method of marketing where
we try to generate the users from various sources like internet, mobile devices,
tablets etc.
what is Traditional marketing ?
definition of Traditional marketing?
Traditional marketing is method of marketing using Traditional methods like Television advertisement marketing , Radio advertisement, print medial like newspaper, journal etc, Outdoor marketing printing flex, hording, advertisement using putting add on vehicle etc.
In both marketing concept we consider following common factors
Important
factors of digital marketing and Traditional Marketing
- Reach : actual reach of advertisement to number of peoples
- Targeting : actual targeting audience
- Price : price for advertisement
- ROI (Return of Investment) : Return on Investment
- Tracking : taking of advertisement output
It is very important for any businessmen to study above five factor before advertising plan
lets compare Digital marketing Vs Traditional marketing
|
Traditional marketing
|
Digital marketing
|
|
|
Methods Used
|
TV , Radio , Banner hoardings,
Print Media like news Paper
|
Website, Social media, SEO, SEM
,Email Marketing, SMS Market
|
|
Reach
|
Limited depending on local,
national
|
Very high
|
|
Targeting
|
Low Targeting
|
Very high
|
|
Price
|
Very high
|
Very low
|
|
ROI (Return of Investment)
|
Low
|
Very high
|
As shown in the chart above following are conclusion
- digital marketing gives you effective way of marketing in vary low cost and very high return of investment as compare to traditional methods of marketing
- you can track your advertisement reach, engagement of your customers which will help you required changes in your advertisement policies
- Digital marketing has very bright future and career opportunities